7 Step Guide: Building a Marketing Strategy

Marketing is often the elusive piece of a business or company strategy. New media, communications, messaging and sales tools are constantly evolving, and it can be daunting navigating through the clutter. Yes, the building blocks for a successful marketing strategy can be overwhelming, but with the right resources and insight, you can build an effective plan that addresses short and long-term goals. We’ll take you through some best practices that can help jumpstart your programs.