We live in an era where we are inundated with options. More specifically, access to consumers through technology and digital marketing largely phished through social media platforms. With so many platforms available such as Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, TikTok, LinkedIn and a variety of others. With so many options available, the pressure to have a presence on each can be overwhelming to a business, especially a solopreneur. To alleviate this pressure off of you, the following is curated to aid you in your decision of which social media platforms best suit your business or brand’s needs.
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